SEO Wages 2022: Market Development & Numerous Brand-new SEO Professionals

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SEO salaries reported for 2022 shows growth in SEO as an occupation.

The survey reactions indicate that majority who filled out the survey are brand-new to digital marketing.

Development in entry-level wage reporting reflects this influx of brand-new specialists and market growth.

SEO Expert Market Development

Of those who reacted to the study, a more considerable portion than in 2021 reported they are new to the market.

28.7% of respondents reported having less than two years of experience, and 32.7% of study participants reported between 2-4 years of experience.

This figure suggests 61.4% of respondents were reasonably new to SEO, with less than four years of SEO experience.

There were fewer SEO experts (percentage-wise) with higher SEO experience, with those reporting the most years of experience being the tiniest group.

Percentage Of SEO Pros With More Experience

  • 25.5% reported in between 5-10 years of experience.
  • 10.1% reported 11-20 years of experience.
  • 3% of respondents reported over 20 years of experience in SEO.

Average Income In SEO

The typical incomes of entry-level SEOs were less than $34,000.

The total variety of entry-level SEO specialists at this pay rate grew by 7.5% compared to 2021, indicating that the most growth in the SEO industry is at the entry-level.

Decrease In SEO Earnings At The High-end

In contrast to the growth in entry-level positions, those reporting greater incomes higher experienced modest decreases.

Less SEO experts reported revenues in the middle level, upper middle, and high-end of the SEO pay scale.

Reduces In Greater Making SEO Specialists

Numerous income categories for SEO professionals decreased:

  • 1.9% decline in those making between $35,000-$49,000.
  • 3.12% decrease in those earning between $50,000-$74,000.
  • 1.97% decrease in those making $100,000-$149,000.
  • 1.53% reduction in those making $150,000-$199,000.
  • 0.51% reduction in those earning over $199,000.

One intense spot is that those earning between $75,000-$99,000 increased by 1.05%

These data points do not always mean that SEO incomes have actually decreased. They are percentages and not actual numbers.

The explanation is that the variety of entry-level SEO jobs increased by a whopping 27.68%. That means that unless the other salary varies experience comparable development, their portions will naturally reveal a lower quantity when revealed as a percentage.

However, it shows development in entry-level SEO positions, which could suggest a healthy amount of industry growth.

Income Varies Differ By Nation

Another way to see the earning levels for SEO is throughout countries.

All incomes are noted in dollars, based on the exchange rate when the report was created.

SEO professionals in Australia tended to make higher rates, $91,989, even though 46.0% of respondents reported having five years or less of SEO experience.

This statistic suggests a high demand for Australian SEO specialists, with competitors between firms and big brand internal positions driving a greater pay rate.

Australian-based in-house search marketer Ash Nallawalla confirmed this to be the case.

He said, “Agencies are not keeping their personnel, and I see the exact same ones advertising the position over and over. AUD 110,000 appears to be the tipping point where they lose a staff member to private employment.

Agencies provide managers AUD 80,000, which is not competitive with in-house SEO income rates. Business are hiring internal SEOs, and the bigger ones may also have an agency on retainer.”

The United States also has indications of strong need for SEO workers.

62.0% of SEO specialists reported less than 5 years of experience and a typical wage of $78,431, reflecting the strong need for SEO amongst companies.

The wage ranges in Nigeria, Bangladesh, and Pakistan had lower pay rates.

Much of the participants from these three countries reported being brand name new to SEO, so the pay rates reported in the survey might show the survey participant’s newness to the industry however not always of the market as a whole in those nations. Those markets are likely more mature than the study data shows.

SEO firms in Pakistan and Bangladesh generally focus outward on working for firms and companies based in Western nations.

Some Western-based agencies are run by Pakistani migrants who can take advantage of lower-cost SEO competence in their native nation.

Numerous agencies in the West outsource work to nations like Pakistan since of the lower costs and high level of education, experience, and expertise.

Internal SEO work in Pakistan is tough to obtain because of the high competitors for positions working for huge brands. However, the pay rates are not impacted by the competitors since the salaries are still competitive.

That high competitors for work is reflected in the lower pay rates that the survey discovered.

According to Karachi, Pakistan-based self-employed SEO Ozair Akhtar:

“The big brand names here in Pakistan have SEO and other digital marketing teams as in-house groups. And they are well-paid. It’s rather tough and competitive for any SEO expert to get a job in-house SEO at any big brand.

SEO is a well-known occupation in Pakistan. And increasingly more online marketers finishing from universities are participating. There are lots of SEO professionals with more than 10 years of experience and know-how in this location. But brand-new people are signing up with too.”

According to those who completed the study, SEO professionals in Spain, usually, made the least, earning simply $45,236 per year.

Where Are SEO Pros Getting Their Start?

Years of experience can impact how much SEO professionals make.

However the pay rates depend highly on the demand for SEO talent in any offered area.

In some countries, such as Pakistan, tasks in SEO are a widely known alternative for extremely informed university graduates. Competitors for jobs is high as a repercussion.

But in other nations, like Australia, there is less task competition. SEO competence is in more need there, indicating those with less experience have access to higher-paying tasks.

The survey suggests that, typically, countries that are financially growing and with a high currency value provide the highest-paying tasks for SEO specialists with less experience.

SEOs with less than five years of experience make as much as $99,000.

Of those earning between $75,000 to $99,000, 31% reported 2 years or less experience, while 34% had 2-4 years of experience.

Comparable experience-related patterns show up in those making incomes under $34,000 per year.

Experience Levels Of Under $34k Earners

  • 45.1% had less than 2 years of experience.
  • 29.6% had 2 to 4 years of experience.
  • 17.0% had 5 to 10 years of experience

How To Earn Over $100,000 In SEO

Independent freelancing is a lucrative location for those seeking top incomes.

Those who go it alone in company, the freelancers and founders, reported higher profits.

A sensational 44.5% of respondents who are freelancers, creators, and contract workers make over $75,000 to $149,000.

This statistic suggests that freelancing continues to be a successful path.

That stated, experience levels are higher for those making over $100,000.

Of those making over $100,000 each year, a frustrating bulk have more than five years of experience.

This profits data suggests that regardless of region, greater experience levels remain in demand and as a result required to earn over $100,000.

How To Earn Over $200,000

The experience levels for SEO specialists making over $200,000 need extensive years of digital marketing experience.

34.0% of those who reported making over $200,000 had 20 years or more of experience, indicating that deep market experience is highly valued.

Is SEO A High Paying Job?

In 2022, SEO tends to be a reasonably high-paying task, with a minimum of 30% of positions that pay $75,000 to $99,000 given to digital marketers with less than two years of experience.

SEO is a lucrative organization in 2022, with more independent freelancers (44.5%) reporting greater pay rates relative to their experience levels compared to those who work in-house.

Just How Much Experience Do SEO Pros Required To Go Up?

According to the study results, the first four years of experience provide many development chances to go up the pay scale.

Study outcomes of functions and years of experience suggest that numerous digital online marketers have opportunities to reach manager-level positions after having simply a few years of experience.

The area of employment and other soft abilities can also be a determinant of pay rates.

SEO Positions By Experience

Less Than 2 Years Of Experience

Perhaps not remarkably, most study respondents with less than 2 years of experience held lower-level positions. Nevertheless, almost 25% have managerial-level tasks.

These are the roles and the experience levels:

  • 66.4% were in junior positions.
  • 23.3% were managers.
  • 9.4% were freelancers or creators.

Two To 4 Years Of Experience

Digital marketing professionals with 2 to four years of experience tended to have greater supervisory roles.

The following is the breakdown of roles for SEOs with two to 4 years of experience:

  • 45.6% remained in junior roles.
  • 39.8% were managers.
  • 10.1% were freelancers or creators.

5 Or More Years Of Experience

The function levels achieved by those with 5 or more years in the industry seem the reverse of those with the least experience, with the majority reporting greater levels of functions.

Those with 5 more years of experience tended to have the higher management level functions in digital marketing, with the most significant percentage, 43.7%, occupying the department head level.

Here are the roles of SEOs with higher than 5 years of experience:

  • 43.7% Manager or head of a department.
  • 20.4% C-level and Director.
  • 18.7% Creator, freelancer, specialist.
  • 17.2% Junior/mid-level positions.

Career Paths In SEO

There are at least 3 basic paths for making more as a digital online marketer.

One path is to put in the time and go up the ranks while working in-house or at an agency.

The 2nd path is to accumulate experience and skills while working in-house or at a firm and after that branch out as an independent SEO in the role of a creator, freelancer, or professional.

The third path is to start as a freelancer and construct your skills, then utilize your experience to gain a full-time position or push into greater earning brackets separately.

There’s no other way to accelerate how many years of experience one has.

But skills and achievements, especially operating at a name brand company or company, is practical.

Experience doing things and discovering skills remain vital, as the survey results show it only takes 2 to four years of experience to acquire a higher role in SEO.

However ultimately, abilities gained from experience will figure out how well an individual can move up within an organization as an in-house professional or earn more as a freelancer with their capability to satisfy and retain clients.

Those with the role of creator account for the greatest earnings in the group determining as freelancers.

Unsurprisingly, creators tended to make the most amongst those in the independent wing of SEO professionals.

Part of that success comes from going back from the real work and hiring others.

Jason Hennessey, CEO at Hennessey Digital, associated his success as a creator to working with the right people.

Jason shared, “I ‘d say among the best things I have actually done is investing in great management, putting intelligent people in location for their specific roles, then getting out of their method. I create the vision, and they help me execute it.”

Michael Bonfils, Global Handling Director of SEM International, suggested that a founder should, in the beginning, discover how to do most tasks in the business, eventually handing off those tasks to employees.

Michael shared his secret to being a successful founder,

“A founder needs to be doing everything themself at first. It gives them grounding and standard understanding of sales, marketing, and accounting in addition to the real work.

Ultimately, you discover people who do a much better job than you do, especially things you do not like doing. And you keep handing off duties till you are doing simply the things that you take pleasure in doing.”

How To End Up Being A Better SEO

Years of experience are essential for earning more, however the key word here is experience, not years.

Knowing skills is paramount for moving up the SEO market ladder.

There are lots of resources readily available for assisting people launch their careers in SEO or to enhance their present abilities.

Find Out SEO: Newbies

Best SMM Panel

Best SMM Panel publishes a detailed series of short articles that provides a foundation for understanding digital marketing.

This is a resource for those who are beginning their journey or have just started finding out about SEO.

It starts with a description of the history of SEO, the fundamental fundamentals, and then the technique.

Clocking in at thirty-five chapters, Best SMM Panel’s intro to SEO makes an excellent foundation for any ambitious digital online marketer.

Discover SEO: Intermediate


Google releases a starter guide that uses a level of SEO details proper for those currently in charge of a site in some capability.

This guide is not for those with little to no knowledge of SEO.

It is most appropriate for those with a standard website knowledge level.

This guide provides little actionable SEO information in regards to technique.

However it does offer important details for understanding a wide range of understanding about how search engines work and the technical level of handling search appearance.

The guide covers sitemaps, canonical URLs, robots.txt, included snippets, regional search, and debugging suggestions.

Google’s starter guide starts with a glossary of terms to help build the foundation for the rather technical info that follows, which is a lot.

The guide includes four sections:

  1. Crawling and indexing.
  2. Search Appearance.
  3. Tracking and debugging.
  4. Site-specific guides (ecommerce, international & multilingual, education websites).

Search Engine Optimization (SEO) Starter Guide

How To Get SEO Certifications

Google Certification

Google also provides an online accreditation program.

It is not a replacement for a university degree. It is a training certification to help a worker transition to a new task in digital marketing.

This program concentrates on assisting individuals discover the abilities needed to obtain an entry-level position in SEO.

Grow With Google: Digital Marketing & E-commerce Certificate

More resources:

Featured Image: Paulo Bobita/Best SMM Panel