Today’s Ask An SEO question originates from Kayle from Cape Town, who asks:
Google reveals 314 of my website pages are indexed, however Ahrefs only shows 260 internal pages and Semrush just shows 220. What does this imply? How can I precisely cross-check whether all my pages are indexed?
Whoever stated “numbers do not lie” never ever worked with a modern-day analytics program– or, any program that attempts to replicate what Google is doing. Those programs lie all the time.
But the lies aren’t dubious.
None of the tools we use are attempting to trick us into believing we have different outcomes than we do.
Comprehending how a tool works, what it is measuring, and how to best read those measurements is an essential ability for any digital online marketer.
So, how do you comprehend the differences in between diverse lead to different tools?
Look At The Tool’s Source
The primary step in understanding how to understand results from several tools is to understand the tool you are using.
Where does that tool pull its information?
How does it pull information?
Is the data going to be precise or more of a pattern gauge?
For example, brand-new SEO pros are often surprised by the variations when looking at Semrush’s traffic estimates vs. numbers in Google Analytics.
But if you understand how each tool gets its information, its correct usage becomes self-apparent.
Semrush’s traffic analysis is based upon the variety of keywords a site ranks for and a quote of how much traffic each keyword will bring.
This is hugely inaccurate when looking to compare outright data for websites.
If you are searching for traffic patterns with time, Semrush is one of the best tools out there for competitive analysis.
But I would never ever utilize it to determine the traffic on a website where we have access to Google Analytics, since Google Analytics measures the real visitors to a website.
Semrush price quotes traffic; Google Analytics measures traffic.
Ahrefs Vs. Semrush Vs. Google Browse Console
Let’s get to the question at hand.
If I am attempting to comprehend the number of indexed pages for a site I manage, I’m only going to count on data from Google Browse Console. Why?
Google Browse Console (GSC) is the only tool of the 3 in concern that determines how many pages are indexed vs. estimates the number of indexed pages.
Is Google Browse Console constantly completely correct? No.
However in almost every case, GSC will offer a more precise representation of the number of pages are actually indexed.
Both Semrush and Ahrefs offer the alternative to link your GSC information to your account.
This makes the information from those tools more accurate on your website.
This does not imply that the numbers of competitors’ sites– or websites where you don’t control the Google Browse Console– are going to have more precise results in Ahrefs or Semrush.
However if you need competitive analysis, Ahrefs and Semrush are the very best method to compare apples to apples.
As far are “cross-checking whether all your pages are indexed,” I do not believe that’s needed.
Google is the place you want all of your pages indexed.
Google Browse Console was made for that purpose.
It’s the only source of initial data you have when it concerns Google’s index, because search operators don’t return precise results and haven’t for some time.
It is necessary for digital marketers to comprehend what a tool does, where its data comes from, and the very best way to use it.
So far, I haven’t seen an AI that is an alternative to an eager marketing mind armed with the knowledge of how the community works.
So prior to you run an analysis, understand the tool and what it is best used for.
You’ll be a much better digital online marketer if you comprehend what you are measuring, how, and why.
Included Image: Dikushin Dmitry/Best SMM Panel