Google’s John Mueller: WordPress Not Naturally Much Better For SEO

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In action to a thread on Reddit, Google Search Advocate John Mueller states there’s no fundamental SEO benefit to using WordPress compared to coding a site yourself.

A thread in the r/SEO online forum asks a familiar concern lots of specialists encounter in their careers.

Is WordPress much better for SEO than coding your own website?

Other variations of that question include, “is WordPress much better for SEO than Wix,” or, “is WordPress much better for SEO than [insert CMS here]”

No matter how you ask it, the response is always the same.

WordPress isn’t inherently much better for SEO than any other choice. It is among many methods to develop a site that ranks in Google.

Mueller On WordPress For SEO

In response to whether using WordPress is much better for SEO than coding your own site, Mueller states:

“Not for SEO, however you can focus more on the content if you don’t spend all your time creating a brand-new CMS on your own. (some people choose making a CMS, so YMMV).”

As Mueller states, the most significant advantage WordPress offers is the ease of usage compared to manually composing code.

Nevertheless, that’s just beneficial to the website owner. It makes no distinction to Google if a website is built with WordPress.

This question comes up frequently and deserves reviewing due to the false information circulating around WordPress and SEO.

For example, take the second-most upvoted remark in the Reddit thread straight below Mueller’s.

A private claims, “Google knows WordPress well,” as though Googlebot can crawl WordPress websites more effectively than other CMSs.

That’s incorrect, though the myth of WordPress being better for SEO continues to persist.

Screenshot from, December 2022. To learn more concerning the SEO abilities of WordPress compared to other content management systems, see this short article from SEJ Founder Loren Baker. Baker notes the 25 best SEO-friendly alternatives to WordPress and the pros

and cons of each: Source: Reddit Featured Image Melisa Parlak/Best SMM Panel