Google brings constant scrolling to desktop search results page in the United States.
Google is making desktop search engine result more like mobile
with an update that lets users endlessly scroll through several pages. Constant scrolling is now rolling out to desktop search engine result in the United States. In an email to Online search engine Journal, Google discusses how the SERPs will show up to 6 pages of URLs prior to triggering users to click “more outcomes”:
“… we’re bringing constant scrolling to desktop so you can continue to see more practical search results with less clicks. It’s now even easier to get motivated with more details at your fingertips.
Now, when you scroll down you’ll continue to discover pertinent outcomes so that you can find new ideas. When you reach the bottom of a search results page, as much as 6 pages of outcomes will be instantly revealed up until you see a “More results” button if you want to continue further.”
As Google continues to fill the very first page of search results page with advertisements, featured snippets, media, ‘individuals also ask’ boxes, and other functions, this upgrade is a win for routine websites.
Offering searchers the ability to scroll through 6 pages simultaneously increases their possibility of seeing more outcomes before striking an obstruction.
We do not anticipate this modification to impact reporting. Google kept in mind in 2015, upon upgrading mobile search engine result to constant scrolling, that there’s no difference in Search Console.
That’s since Search Console tracks SERP positions, not pages, Google explains:
Constant scroll likewise does not alter how position reporting operate in Browse Console. Positions reporting remains as if pages weren’t immediately loaded.
— Google SearchLiaison (@searchliaison) October 14, 2021
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