In a Google Browse Office Hours video, Googler Lizzi Sassman addressed a concern about thin material, clarifying a common misperception about what thin material truly is.
The word thin means lacking density or width.
So when we hear the term “thin content” it’s not uncommon to think of thin material as a web page with very little content on it.
The real meaning of thin material is more along the lines of content that lacks any added value.
Examples are a cookie cutter page that barely varies from other pages, and even a webpage that is copied from a seller or manufacturer with nothing extra added to it.
Google’s Item Review Update weeds out, among other things, thin pages consisting of evaluation pages that are just product summaries.
The trademark qualities of thin pages is that they do not have originality, are hardly different from other pages and/or do not use any specific included worth.
Doorway pages are a kind of thin content. These are websites designed to rank for specific keywords. An example can be pages produced to rank for a keyword phrase and different city names, where all the pages are virtually the same except for the names of the cities.
Are Short Articles Thin Content?
The person asking the concern wished to know if splitting up a long short article into shorter short articles would lead to thin material.
This is the question asked:
“Would it be thought about thin material if a short article covering a lengthy subject was broken down into smaller sized short articles and interlinked?”
Lizzi Sassman responded to:
“Well, it’s difficult to understand without looking at that material.
But word count alone is not indicative of thin material.
These are two perfectly genuine methods: it can be excellent to have a thorough short article that deeply checks out a subject, and it can be equally just as good to break it up into easier to comprehend subjects.
It really depends upon the subject and the material on that page, and you understand your audience best.
So I would concentrate on what’s most handy to your users and that you’re offering enough worth on each page for whatever the topic may be.”
Dividing a Long Post Into Multiple Pages
What the person asking the concern may have been asking is if was okay to divide one prolonged subject throughout several pages that are interlinked, which is called pagination.
With pagination, a website visitor clicks to the next page to keep checking out the material.
The Googler assumed that the person asking the concern was splitting a long short article into much shorter short articles dedicated to the numerous subjects that the prolonged short article covered.
The non-live nature of Google’s new version of SEO office-hours didn’t allow the Googler to ask a follow-up concern to confirm if she was comprehending the question correctly.
In any case, pagination is a fine method to separate a prolonged article.
Google Browse Central has a page about pagination best practices.
Featured image by Best SMM Panel/Asier Romero
Listen to the Google SEO Workplace Hours video at the 12:05 minute mark