Google Merchant Listing Experiences: Tips For Optimizing Product Pages

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Google Search supports a variety of shopping experiences, referred to as merchant listing experiences, in its search engine result. These consist of item snippets, popular products, shopping understanding panels, and image search.

To be qualified for these experiences, Google needs rich product information.

In the latest installation of Google’s Ecommerce Basics series on Buy YouTube Subscribers, Developer Advocate Alan Kent shares tips to enhance your product details to become qualified for those experiences.

Here’s a summary of the details shared in Google’s video.

Offering Product Data

The first step in making your product pages eligible for Google’s merchant listing experiences is to offer the required item data.

This can be done through structured information on web pages, through a Google Merchant feed, or both. Google recommends doing both if possible.

If you’re just starting, you might wish to add structured data to your webpages and after that add a Google Merchant auto-feed. This feed is created from your on-page material and will help Google better comprehend your products.

After adding the structured data, utilize the merchant listing report in the Google Browse Console to guarantee it’s proper. This report will show any problems and help you fix them.

Providing Prices Data

Supplying item rates information to Google can be complicated because the online search engine supports an increasing variety of options.

The initial step is to review the pricing options used on your site and after that go through the Google documentation on pricing models to see what’s supported.

As soon as you know what rates your site utilizes and what Google supports, you may need to simplify the prices data you supply to Google to prevent confusion for consumers.

Delivering information is an essential part in identifying the overall expense of a product and a necessary consider search engine result.

Determining shipping costs can be made complex, as it depends upon different factors such as provider utilized, overall order weight and dimensions, delivering range, and more.

It is necessary to note that, like pricing, you may need to streamline the shipping info you supply to match what Google supports.

Google states it’s safer to over-estimate shipping expenses to prevent surprising customers at checkout with higher-than-expected charges.

Providing Item Identifiers

Eligibility to lots of merchant listing experiences needs you to provide product identifiers, such as a GTIN number, an NPN number, or a brand name and item name.

The more you can supply, the much better, Google says.

A SKU, or stock-keeping unit, isn’t an appropriate item identifier as it’s irregular throughout merchants.

Inspect your structured information markup to see whether GTIN or similar product identifiers are on your websites.

Also, check the Merchant Center report in Google Search Console for warnings or mistake messages related to product identifiers.

In Summary

Google’s merchant listing experiences in search results page enable companies to increase their exposure and drive sales.

To be eligible for these experiences, businesses need to provide abundant product information to Google, which includes structured information on web pages, a Google Merchant Center feed, and item rates and shipping info.

Furthermore, providing product identifiers such as GTIN, NPN, brand, and product name is important to ending up being eligible for merchant listing experiences.

By following these suggestions and using the merchant listing report in the Google Browse Console to guarantee accuracy, businesses can optimize their item info and increase their opportunities of being featured in Google’s search results.

Featured Image: Screenshot from Buy YouTube GoogleSearchCentral, January 2023.