Google: Disavowing Random Hyperlinks Flagged By Tools Is A Waste Of Time

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Google’s John Mueller responded to a question about using the link disavow tool and offered an idea about the best method to use it, particularly mentioning links flagged by tools.

Although this tool was introduced ten years ago there is still much confusion regarding the appropriate usage of it.

Connect Disavow Tool

The link disavow tool was introduced by Google in October 2012.

The disavow tool followed in the wake of the Penguin Algorithm from Might 2012, which introduced a period of unprecedented mayhem in the search marketing community due to the fact that so many people were purchasing and selling links.

This duration of honestly purchasing and offering links came to a stop on May 2012 when the Penguin algorithm update was released and countless websites lost rankings.

Earning money links removed was a huge discomfort for because they needed to request removal from every website, one by one.

There were numerous link removal requests that some website owners began charging a fee to remove the links.

The SEO neighborhood asked Google for a much easier method to disavow links and in action to popular need Google released the Link Disavow tool on October 2012 for the express purpose of disavowing spam links that a website owner was accountable for.

The concept of a link disavow tool was something that had actually been subjugating for several years, a minimum of because 2007.

Google resisted releasing that tool up until after the Penguin update.

Google’s main announcement from October 2012 discussed:

“If you have actually been notified of a manual spam action based upon “unnatural links” pointing to your website, this tool can help you attend to the issue.

If you haven’t gotten this notice, this tool usually isn’t something you require to fret about.”

Google likewise provided details of what sort of links could set off a manual action:

“We send you this message when we see proof of paid links, link exchanges, or other link schemes that breach our quality guidelines.”

John Mueller Guidance on Link Disavow Tool

Mueller responded to a question about disavowing links to a domain residential or commercial property and as a side note used suggestions on the appropriate use of the tool.

The concern asked was:

“The disavow feature in Browse Console is presently not available for domain residential or commercial properties. What are the options then?”

John Mueller addressed:

“Well, if you have domain level confirmation in place, you can verify the prefix level without needing any extra tokens.

Verify that host and do what you require to do.”

Then Mueller added an additional remark about the correct way to utilize the link disavow tool.

Mueller continued his response:

“Likewise, keep in mind that disavowing random links that look strange or that some tool has flagged, is not an excellent use of your time.

It alters absolutely nothing.

Utilize the disavow tool for scenarios where you really spent for links and can’t get them gotten rid of later on.”

Harmful Link Tools and Random Hyperlinks

Numerous 3rd party tools utilize exclusive algorithms to score backlinks according to how spammy or toxic the tool company feels they are.

Those toxicity scores might precisely rank how bad specific links appear to be however they don’t always correlate with how Google ranks and utilizes links.

Harmful link tool scores are simply opinions.

The tools are useful for generating an automated backlink review, specifically when they highlight unfavorable links that you believed were good.

However, the only links one must be disavowing are the links one understands are paid for or are a part of a link plan.

Should You Think Anecdotal Proof of Poisonous Hyperlinks?

Lots of people experience ranking losses and when inspecting their backlinks are stunned to find a large amount of incredibly poor quality web pages linking to their sites.

Naturally it’s assumed that this is the reason for the ranking drops and a relentless cycle of link disavowing commences.

In those cases it may be useful to think about that there is some other reason for the change in rankings.

One case that sticks out is when someone pertained to me about an unfavorable SEO attack. I took a look at the links and they were really bad, exactly as explained.

There were numerous adult themed spam links with exact match anchor text on unassociated adult subjects pointing to his website.

Those backlinks fit the definition of a negative SEO attack.

I wondered so I independently got in touch with a Googler by email.They emailed me back the next day and confirmed that unfavorable SEO was not the reason that the website had lost rankings.

The genuine cause for the loss of rankings was that the website was impacted by the Panda algorithm.

What triggered the Panda algorithm was poor quality content that the site owner had actually created.

I have seen this many times since then, where the genuine problem was that the website owner was not able to objectively examine their own content so they blamed links.

It’s practical to remember that what appears like the obvious reason for a loss in rankings is not always the actual reason, it’s just the most convenient to blame because it’s apparent.

But as John Mueller said, disavowing links that a tool has flagged and that aren’t paid links is not an excellent usage of time.


Featured image by Best SMM Panel/Asier Romero

Listen to the Google SEO Office Hours video at the 1:10 minute mark