Google is bringing 2 brand-new metrics to GA4 properties that marketers can make use of when constructing custom reports.
Google Analytics is adding two brand-new metrics to GA4 homes that supply more insight into the number of pages visitors view and
how long they remain. Views per session and average session period are now readily available in Explorations and Reporting Personalization in
GA4. Views per session tracks the number of app screens or websites people take a look at during a single visit, while average session period measures the time users spend on the website.
A statement from Carly Boddy, Item Manager at Google Analytics, shows how to add these metrics when building customized reports:
Develop reports from scratch to meet your company requires in Reporting Personalization with these new metrics now available #GA 4 pic.twitter.com/GZf3PcPtyS
— Carly Boddy (@carly_boddy) November 30, 2022
If you track views per session and typical session period for Universal Analytics (UA) homes, there are a couple of crucial distinctions to understand concerning GA4.
You’re likely to see a difference in session counts, which can vary from organization to business based on the following factors:
- Geography: UA properties count a brand-new session at midnight even if the user hasn’t left, which implies session counts might be greater than GA4. Consider the time zones of your users and how likely they are to cross the midnight threshold to reboot a session.
- UTM Tagging: UTM tagging on your website will reset the session in UA, which means you might see a much higher count of sessions in UA than in GA4.
- Filters: The information in UA reporting might be subject to view filters that leave out information. The data in GA4 reporting for GA360 consumers may undergo filters that specify which data from a source property appears in a sub-property.
- Estimation: GA4 properties use a statistical estimate of the number of sessions on your website or app by approximating the variety of unique session IDs, while UA homes don’t estimate the number of sessions. GA4 residential or commercial properties more efficiently count sessions with high accuracy and low error rate.