Experiment: Do LinkedIn Pods Work? (Or Are They Mainly Embarrassing?)

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This past November, I chose to do an experiment. I wanted to see if LinkedIn pods actually worked or if they were just a wild-goose chase.

For those of you who do not know what a LinkedIn pod is, it’s essentially a group of individuals who consent to like, comment and engage with each other’s posts. The theory is that by doing this, your material will be improved by the LinkedIn algorithm. So, I chose to join a couple of pods and test it out for myself.

I’m not necessarily an established LinkedIn thought leader with thousands of fans, however I post about my composing deal with a fairly regular basis and have actually even gotten a couple of customers through LinkedIn. So a few more fans and engagements with my posts absolutely wouldn’t harm.

Here’s what I learned from my experience with LinkedIn pods.

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What is a LinkedIn pod?

Let’s start with the essentials.

A LinkedIn pod, often called an engagement pod, is a group of people who have accepted link and engage with each other’s material on LinkedIn. The concept is that by remaining in a pod, you’ll be able to increase your connections and, as a result, your opportunities.

In an engagement pod, members accept like, comment, share, and respond to each others’ posts regularly. Often, this is done by publishing your LinkedIn post in an engagement pod group or app, where members can view and engage with it.

A lot of engagement pods deal with the principle of reciprocity. So, if you want individuals to like, comment, or share your material, you’ll need to do the exact same for them.

Why utilize an engagement pod on LinkedIn?

Engagement pods are said to be helpful due to the fact that they can:

  • Enhance the reach of your material
  • Help you get more engagement on your content (likes, remarks, shares)
  • Offer extended networking opportunities
  • Engage workers to support your brand name

The theory is that LinkedIn prefers posts with more engagement, so if you can get more likes and comments, your post will carry out better.

This is especially important since the LinkedIn algorithm divides content on the platform into three types:

  1. Spam: Posts with bad grammar, a lot of hashtags, or accounts that publish too frequently might be marked as spam.
  2. Low-quality posts: Posts that don’t follow best practices, or don’t get enough engagement, will be labeled “low-grade.”
  3. Top quality posts: Posts that are easy to read, encourage questions, and include strong keywords will be labeled top quality and, therefore, will be shown to more users on LinkedIn.

The concern is: is engagement enough to make a post “top quality” in the eyes of the LinkedIn algorithm? I set out to put this idea to the test.

How to join a LinkedIn pod

There are a number of various ways to join a LinkedIn engagement pod.

Initially, you can start your own pod by developing a group message thread with LinkedIn users you wish to pod with. We’ll call this a manual LinkedIn pod.

Second, you can use LinkedIn-specific pods, where you sign up with LinkedIn groups focused on producing pods. Browse “LinkedIn pods” or “engagement pods” in your LinkedIn search bar and see which ones relate to your industry.

There are also third-party apps like lempod particularly constructed for automating LinkedIn engagement pods.

Lastly, LinkedIn pod groups exist on other social media websites. There’s the LinkedIn Growth Hackers pod on Buy Facebook Verified and different other pods on platforms like Telegram.

Method

I try out all four types of engagement pods to see which ones worked best. I utilized a various LinkedIn post for each approach so that I could precisely track any differences in engagement throughout approaches.

Here’s a breakdown of that process.

Manual pods: I utilized a blog post on scheduling Buy Instagram Verified reels.

Before the experiment began, I had 12 likes, 487 impressions, 0 shares, and 2 remarks.

LinkedIn-specific pods: For this approach, I utilized a post I ‘d shared on economic crisis marketing

. Prior to the experiment started, I had 5 likes, 189 impressions, 1 share, and 2 remarks

.

Automated LinkedIn pods:

I used a post I wrote for Best SMM Panel on social networks share of voice. Before the experiment started, I had 2 likes, 191 impressions, 0 shares, and 0 comments. Cross-platform LinkedIn pods: I was unable to join any cross-platform pods, so no posts were used here. Manual LinkedIn pod approach I began by producing a manual LinkedIn pod of my own.

I selected a little group of my author buddies (because they understand the research procedure)to pod up with. I sent them a quick message outlining the technique and motivated them to interact with each other.

Thankfully, they’re all good sports, and I immediately began receiving a barrage of LinkedIn notifications showing the assistance of my buddies.

I also immediately noticed some new(complete stranger )accounts sneaking my LinkedIn profile. And I even got this message from a random”LinkedIn”employee(pretty certain this was spam). < img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-7-620x504.png"alt=" private message from linkedin employee "width= "620 "height="504"/ > That all taken place in simply a number of hours! LinkedIn-specific pod technique I also signed up with a few LinkedIn group pods concentrated on digital marketing and social networks.

The number of members really varied in these groups. One had over a million members, at the others had simply a couple of dozen. I chose a mix of high-member pods along with a few smaller ones. If

vanity metrics have taught me anything, it’s that even if a lot of individuals

are in your circle, it doesn’t imply they’re in fact focusing. Some of the pods I found in my search were referred to as non-active, so I kept away from those. Of all the groups I joined, Game of Content was the only one that seemed to have routine posts from other users. The rules of GoC were quite basic: There is

just one post ever present in the group, and it’s made by an admin. They repopulate this post every number of days so it remains appropriate. Group members can then discuss the post with their LinkedIn post link and other members are suggested to engage with them. As I went through the weekday post comments, I did see great deals of individuals responding to comments with expressions like,”Done! Here’s my link.”When I clicked through to their posts, I might see likes and remarks from those exact same group members

. So, yeah, this was working. A minimum of in regards to gathering more likes and remarks.< img src= "https://blog.Best SMM Panel.com/wp-content/uploads/2022/12/LinkedIn-pods-12-620x470.png"alt="video game of content

users talking about each others linkedin posts”width= “620”height= “470”/ >

I went in and followed suit, engaging with published links and

commenting with my own link after I was done. And I gradually started to see engagement reciprocated on my own posts.

< img src="https://blog.hootsuite.com/wp-content/uploads/2022/12/LinkedIn-pods-14.png"alt="game of material user engaging with hannah macready post on linkedin"width="1074"height="424"/ > Automated LinkedIn pods with lempod approach I likewise set up the lempod extension on my Google Chrome internet browser. lempod provides a digital market loaded with LinkedIn engagement pods you can join. I signed up with a couple of pods focused on digital marketing and social networks. The first one I was accepted to was called”Content+ Social Network Marketing pod”. That appeared pertinent. I right away posted the link to my post. Once I shared the link, the screen opened to a huge chart, with a list of people

” Members who will engage”and”Members who have already engaged. ” I cross-checked the”Members who have actually currently engaged”tab with my real post. And, yep. Sure enough, those users were now revealed as brand-new likes on my post.

Within just a couple of minutes, my impressions had actually grown from 191 to 206. I also had six brand-new comments. I saw this number steadily climb over the next hour.

While I was seeing great deals of engagement, I wasn’t seeing any profile views, direct messages, or anything else that might indicate these users were in fact interested in my work.

Not to point out, the engagement was being available in quickly. Every 45 seconds there was another alert! Perhaps LinkedIn would consider my post viral? Or, possibly it would get labeled as spam.

< img src ="https://blog.hootsuite.com/wp-content/uploads/2022/12/linkedin-pods-21-620x1424.png"alt="a long list of linkedin notices being available in 45 seconds apart"width="620" height= "1424"/ >

I let the automation run till I saw that every member of the pod had actually engaged. 2 hours later, I had 54 likes, 261 impressions and 24 comments! Cross-platform LinkedIn pods I did try joining the” LinkedIn Growth Hackers “group on Buy Facebook Verified, however I was never authorized.

It appears this group might

be inactive now. I did not find any other active LinkedIn pods to sign up with on other channels. Outcomes TL; DR: Initially glimpse, it may look like the Automated LinkedIn pod was the most efficient pod, however I actually think it was the Manual pod for reasons that I will describe below. In either case, none of the LinkedIn pods actually made a big difference for me or assisted grow my existence on the platform significantly.

Technique Likes Remarks Shares Impressions
Manual Pod 13 3 0 507
LinkedIn-specific pod 13 6 2 364
Automated LinkedIn pod 54 24 0 261

Keep checking out for more details and context on these results.

Manual pods

This seemed like the most natural, most consistent approach. Because I was leveraging people I already understood, the remarks were genuine, appropriate, and sincere.

Not to discuss, these individuals are in fact in my market– indicating if my posts show up in their feeds to their connections, it may assist me network further.

Absolutely nothing about this technique came off as spammy, though I do not understand how practical it is to ask my pals to do this weekly.

Throughout one week, my post got:

  • 13 likes
  • 3 comments
  • 0 shares
  • 507 impressions

LinkedIn-specific pods While this technique generated the most comments, responses were vague and less pertinent than those discovered in my manual pods. Plus, most of these individuals worked beyond my market. So, there likely isn’t much advantage to my content appearing in their feeds or networks.

After the weeklong experiment, my post got:

  • 13 likes
  • 364 impressions
  • 2 shares
  • 6 comments

Automated LinkedIn pods This technique certainly brought in the most likes and comments. However, I didn’t see any appropriate profile gos to, direct messages, or connection requests come through. Likewise, while there were a great deal of new remarks, they were all pretty much the very same:

  • “Actually cool Hannah!”
  • “Fantastic post, Hannah!”
  • “Thanks for sharing Hannah!”

To me, these unclear comments signal that none of these users really read my post (which makes sense, considering their profiles are being automated).

I can only think of that other users may see this and believe the exact same thing. My spam alert is sounding.

After 3 hours, my post got:

  • 54 likes
  • 24 remarks
  • 261 impressions
  • 0 shares

Cross-platform LinkedIn pods I did not collect any extra engagement from this technique.

What do the outcomes suggest?

Here are the main takeaways from my experiment.

Authentic pods have benefit

There is certainly some engagement to be acquired from utilizing LinkedIn pods. Pods that are made up of relevant, genuine connections within your industry can definitely assist to amplify your content and get you more views, likes, and remarks.

Spammy pods will not get you far

However, if you’re attempting to video game the system by signing up with pods that are full of phony accounts or that are unassociated to your market, you’re not visiting much advantage. So what if you got 50, 100, or 200 likes? They do not imply much if they’re originating from accounts that will never work with you.

LinkedIn pods ARE awkward

I believe what struck me most about this experiment was the pain that included having so many unconnected strangers present on my posts. Sure, from a look it looks cool to have 50+ likes, however if anyone took a better look it would be pretty obvious the engagement was spam.

Just as I wouldn’t recommend organizations buy their Buy Instagram Verified fans, I would not recommend they utilize engagement pods. Perhaps, in many cases, where the pod members are hyper-relevant to your specific niche, it’s worth it. But if it looks suspicious, opportunities are your audience will discover. And the last thing you desire is to lose their trust.

Concentrate on close, appropriate connections

If you still wish to join a LinkedIn pod after reading this, the best way to utilize them is to join ones that pertain to your market which are made up of connections that you can authentically engage with. In this manner, you’re getting targeted engagement that can result in important relationships (and, hopefully, genuine consumers).

Here are a few pointers for finding the best LinkedIn pods:

  • Take a look at groups related to your market or niche. Much of these will have pods connected with them.
  • Ask relied on connections if they understand of any excellent pods to join.
  • Create your own pod with a group of like-minded individuals.
  • Avoid extremely spammy pods that are only concentrated on promoting content and not engaging in real conversations.
  • Most of all, concentrate on excellent, old, natural LinkedIn marketing. While “hacking the algorithm” through pods is appealing, nothing beats putting in the work, one post at a time.

Having a hard time to get sufficient engagement on your LinkedIn posts? Best SMM Panel makes scheduling, publishing, and increasing LinkedIn content– together with all your other social channels– easy, so you can invest more time developing quality content, tracking your efficiency, and learning more about your audience. Try it totally free today.

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