An ex-Googler named Marissa Mayer appeared on the Freakonomics podcast to go over the subject of whether Google is worsening. Mayer recommended that asking why Google Search is getting worse is the wrong question. Her description of what is incorrect turns the spotlight back online itself.
Why Marissa Mayer’s Opinion Matters
Marissa Mayer was staff member # 20 at Google, overseeing engineers, becoming director of consumer web items and belonged of the three-person group that worked on creating AdWords.
Mayer worked on lots of projects, including Google Images, News, Maps, and Gmail. She was at one point in charge of Local, Maps, and Location Providers.
She ultimately left Google to end up being the president and CEO of Yahoo! for 5 years.
There are couple of individuals in the world with her level of professional knowledge of and history with search, which makes her views about the present state of search of great interest.
Freakonomics Podcast: Is Google Worsening?
The host of the podcast began the show by describing how in their experience Google is not as excellent as it utilized to be.
“The power of that discovery faded, as discoveries do, and all of us started to take Google for given.
When you needed some information, you just typed a few words into the search box and, very rapidly, you got the answer you were looking for, usually from a reliable source.
But today? To me, at least, it doesn’t feel the same.
My search engine result simply do not seem as helpful.
I feel like I’m seeing more advertisements, more links that might as well be advertisements, and more links to spammy web pages.”
Marissa Mayer States Google is Simply a Window
Marissa Mayer concurred that the search experience is various today.
However in her opinion the problem isn’t Google. The way she sees it, Google is only a window onto the Internet.
Mayer shared her opinion:
“I do think the quality of the Web has actually taken a hit.
… When I started at Google, there had to do with 30 million websites, so crawling them all and indexing them all was fairly uncomplicated.
It seems like a lot, however it’s small.
Today, I think there was one point where Google had seen more than a trillion URLs.”
The host of the show asked if the boost in the variety of URLs is the reason that search results page are even worse.
Mayer responded to:
“When you see the quality of your search engine result decrease, it’s natural to blame Google and resemble, ‘Why are they worse?’
To me, the more fascinating and sophisticated thought is if you say, ‘Wait, however Google’s simply a window onto the web. The real concern is, why is the web becoming worse?’ “
Why is the Web Worsening?
The host of the program supported the idea that the issue is that the Internet is becoming worse and, as Marissa recommended, he asked her why the web getting worse.
Mayer provided a description that deflects from Google and lays blame for bad search results online itself.
She described the reason the web is even worse:
“I think due to the fact that there’s a great deal of financial incentive for misinformation, for clicks, for purchases.
There’s a lot more fraud on the internet today than there was 20 years ago.
And I think that the web has actually had the ability to grow and develop as rapidly as it has due to the fact that of less guideline and due to the fact that it’s so worldwide.
However we likewise need to take the flipside of that.
In a fairly unregulated space, there’s going to be, you know, financial mis-incentives that can in some cases break down quality.
Which does put a great deal of onus on the brokers who are searching that info to attempt and overcome that. And it’s difficult.
It kind of needs to be more, in my view, an ecosystem-style response, instead of just an easy correction from one actor.”
Is the Problem Truly the Web?
The idea that the Web is poor quality due to the fact that it is reasonably unregulated is arguable.
There are federal government firms committed to protecting customers from deceptive online activities. One example is the United States government Federal Trade Commission standards on advertising, recommendations and marketing. These rules are the reason sites divulge they are making money from affiliate links.
Google itself likewise controls the Internet through its publishing standards. Failure to comply with Google’s standards can result in exemption from the search results.
Google’s capability to manage the Internet extends to the quality of content itself as evidenced by the reality that out of eight algorithm updates in 2022, six of them were concentrated on spam, product evaluations and demoting unhelpful content.
It could be stated that Google’s algorithm updates proves that Google is more concentrated on fixing Internet content than it is on enhancing the technology for returning relevant search results page.
That a lot of Google’s efforts is focused on motivating an “ecosystem-style reaction” lines up with Marissa Mayer’s observation that the problem with search is the websites and not Google.
Is Google Browse even worse due to the fact that websites today are worse or is the issue with Google itself and they just can’t see it?
Listen to the Freakonomics podcast:
Is Google Worsening?
Featured image by Best SMM Panel/Asier Romero