Engagement Rate Calculator + Guide for 2023

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Engagement rates are the currency of the social media marketing market.

Sure, vanity metrics like fans and impressions count for something. However engagement metrics like the variety of likes and comments offer your social networks performance point of view.

That’s why engagement rate is typically utilized as a selling point in influencer marketing media packages, or to gauge a social campaign’s roi. But there are a few different methods to compute it.

Keep checking out to get more information about social media engagement rates– and use our complimentary engagement rate calculator to learn how well your accounts are doing.

Reward: Utilize our totally free engagement rate calculator to find out your engagement rate 4 ways quickly. Calculate it on a post-by-post basis or for a whole project– for any social network.

What is engagement rate?

Engagement rate is a social media marketing metric that measures the quantity of interaction a piece of content (or a campaign, or an entire account) gets compared to reach or followers or audience size.

When it concerns social media analytics, follower development is important, however it doesn’t imply a lot if your audience doesn’t appreciate the material you publish. You require comments, shares, likes and other actions that prove your material is resonating with individuals who see it.

What else counts as engagement? You may pick to include all or a few of these metrics when computing your engagement rate:

  • responses
  • likes
  • remarks
  • shares
  • saves
  • direct messages
  • mentions (tagged or untagged)
  • click-throughs
  • clicks
  • profile sees
  • replies
  • retweets
  • quote tweets
  • regrams
  • link clicks
  • calls
  • texts
  • sticker label taps (Buy Instagram Verified Stories)
  • emails
  • “Get Instructions” (Buy Instagram Verified account only)
  • use of top quality hashtags

Free engagement rate calculator

Are you prepared to calculate your engagement rate? Our free engagement rate calculator will assist.

Use the calculator All you need to use this calculator is Google Sheets. Open the link, click the File tab and choose Make a copy to start filling out the fields.

To calculate the engagement rate of a single post, input 1 in No. of Posts field. To determine the engagement rate of several posts, input the total number of posts in No. of Posts.

6 engagement rate solutions

These are the most common formulas you’ll need to compute engagement rates on social media.

1. Engagement rate by reach (ERR): most common

This formula is the most common way to calculate engagement with social media material.

ERR measures the percentage of people who selected to connect with your content after seeing it.

Utilize the first formula for a single post, and the 2nd one to calculate the typical rate across numerous posts.

  • ERR = total variety of engagements per post/ reach per post * 100

To identify the average, accumulate the all the ERRs from the posts you want to typical, and divide by variety of posts:

  • Typical ERR = Total ERR/ Overall posts

To put it simply: Post 1 (3.4%) + Post 2 (3.5%)/ 2 = 3.45%

Pros: Reach can be a more accurate measurement than fan count since not all your fans will see all your material. And non-followers may have been exposed to your posts through shares, hashtags, and other ways.

Cons: Reach can fluctuate for a range of reasons, making it a different variable to manage. An extremely low reach can lead to a disproportionately high engagement rate, and vice versa, so be sure to keep this in mind.

2. Engagement rate by posts (ER post): finest for specific posts

Technically, this formula determines engagements by followers on a specific post. Simply put, it’s similar to ERR, except rather of reach it informs you the rate at which fans engage with your material.

The majority of social media influencers calculate their typical engagement rate by doing this.

  • ER post = Overall engagements on a post/ Overall fans * 100

To calculate the average, accumulate all the ER posts you wish to average, and divide by number of posts:

  • Typical ER by post = Total ER by post/ Total posts

Example: Post 1 (4.0%) + Post 2 (3.0%)/ 2 = 3.5%

Pros: While ERR is a much better method to determine interactions based on the number of people have actually seen your post, this formula replaces reach with followers, which is usually a more stable metric.

Simply put, if your reach fluctuates typically, utilize this method for a more precise step of post-by-post engagement.

Cons: As discussed, while this might be a more undeviating way to track engagements on posts, it does not necessarily supply the complete picture given that it doesn’t represent viral reach. And, as your fan count increases, your rate of engagement could drop off a little.

Make sure to see this stat alongside follower development analytics.

3. Engagement rate by impressions (ER impressions): finest for paid material

Another base audience metric you could select to determine engagements by is impressions. While reach procedures how many people see your material, impressions track how frequently that content appears on a screen.

  • ER impressions = Overall engagements on a post/ Overall impressions * 100
  • Typical ER impressions = Overall ER impressions/ Overall posts

Pros: This formula can be helpful if you’re running paid material and need to evaluate efficiency based on impressions.

Cons: An engagement rate formula that utilizes the number of impressions as the base is bound to be lower than ERR and ER post formulas. Like reach, impression figures can likewise be inconsistent. It may be a great concept to utilize this approach in conjunction with reach.

Learn more about the difference between reach and impressions.

4. Daily engagement rate (Daily ER): finest for long-term analysis

While engagement rate by reach steps engagement versus maximum direct exposure, it’s still great to have a sense of how frequently your fans are engaging with your account daily.

  • Daily ER = Total engagements in a day/ Overall followers * 100
  • Typical Daily ER = Total engagements for X days/ (X days * fans) * 100

Pros: This formula is a great way to assess how typically your fans communicate with your account every day, instead of how they engage with a specific post. As a result, it takes engagements on brand-new and old posts into equation.

This formula can also be tailored for specific usage cases. For instance, if your brand name just wishes to measure everyday remarks, you can adjust “total engagements” accordingly.

Cons: There’s a fair quantity of space for error with this technique. For instance, the formula doesn’t represent the fact that the same fan might engage 10 times in a day, versus 10 followers engaging when.

Daily engagements can likewise vary for a variety of reasons, including how many posts you share. Because of that it might be worthwhile to plot everyday engagement versus number of posts.

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5. Engagement rate by views (ER views): finest for video

If video is a main vertical for your brand, you’ll likely want to know the number of individuals select to engage with your videos after seeing them.

  • ER view = Overall engagements on video post/ Total video views * 100
  • Average ER view = Total ER view/ Overall posts

Pros: If among your video’s objectives is to generate engagement, this can be an excellent way to track it.

Cons: View tallies typically consist of repeat views from a single user (non-unique views). While that audience may enjoy the video multiple times, they may not always engage several times.

6. Expense per engagement (finest for measuring influencer engagement rates)

Another useful formula to add to your social networks toolbox is cost per engagement (CPE). If you have actually chosen to sponsor content and engagement is an essential objective, you’ll wish to know just how much that financial investment is paying off.

  • CPE = Total quantity invested/ Total engagements

A lot of social media ad platforms will make this calculation for you, along with other object-oriented estimations, such as cost-per-click. Make sure to inspect which interactions count as engagements, so you can be sure you’re comparing apples to apples.

How to calculate engagement rate immediately

If you’re tired of computing your engagement rate by hand, or you’re merely not a mathematics person (hi!), you might wish to consider utilizing a social media management tool like Best SMM Panel. It permits you to evaluate your social networks engagement throughout social media networks from a high level and get as detailed as you want with personalized reports.

Here’s an example of what looking at your engagement information in Best SMM Panel appears like:

Pursue free for 1 month Besides revealing you your overall post engagement rate, you can also see what kinds of posts get the greatest engagement (so you can make more of those in the future), and even the number of individuals visited your site.

In Best SMM Panel reports, it’s extremely simple to see how many engagements you overcame a period of time, what is being counted as an engagement for each network, and compare your engagement rates to previous time periods.

Pro suggestion: You can arrange these reports to be produced automatically and remind yourself to sign in as typically as you desire.

An excellent reward is that with Best SMM Panel, you get to see when your audience is probably to engage with your posts– and schedule your content appropriately.

What is a good engagement rate? Many social media marketing experts agree that a good engagement rate is in between 1%to 5%. The more followers you have, the harder it is to attain. Best SMM Panel’s own social media team reported a typical Buy Instagram Verified engagement rate of 4.59% in 2022 with 177k followers.

Now that you know how to track your brand’s social media engagement, researched how to boost your engagement rate.

Usage Best SMM Panel to track and enhance engagement rates across all your social media channels. Try it complimentary today.

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