Biggest Difficulties Dealing With SEO In 2023 [Survey Results]

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When you’re preparing your technique for next year, it’s essential to prepare for prospective upsets and challenges ahead.

This year, SEO professionals got rid of challenges postured by an absence of resources, concerns with technique, and the capability to scale procedures.

Looking ahead to 2023 and beyond, our State of SEO report discovers practitioners prepare for machine learning and AI, Google updates, and the deprecation of third-party cookies to lead the way as the best shifts in SEO.

In this short article, we’ll summarize key data points from our report, highlight three significant challenges in particular, and look at pertinent SEO patterns that can assist in your strategy development.

Finally, we’ll discuss the implications developments in machine learning and AI has on search marketing. Will this brand-new search technology present a difficulty for you and your service? Continue reading to discover what our specialists state.

All of the insights here are driven by our first-party survey information in the yearly State Of SEO Report.

Summary Of Report Findings

When asked what were the biggest SEO challenges over the last 12 months, respondents specified:

  1. Absence of resources (14.9%).
  2. Method problems (12.3%).
  3. Scaling processes (11.9%).
  4. Pandemic-related issues (11.2%).
  5. Positioning with other departments (10.7%).

Spending plan cuts fell from the top challenge SEO experts dealt with in 2021 to number 6 this year.

Nevertheless, the reality that absence of resources and scaling procedures were top obstacles in 2022 recommends that 2021’s budget cuts had a lasting impact.

Expecting prospective threats in 2023, we asked respondents to select as much as three “greatest shifts” and industry modifications in SEO. Here are their leading reactions:

  • Artificial intelligence and AI (18.7%).
  • Google updates (18.0%).
  • Third-party cookie deprecation (13.9%).
  • Google zero-click pages (12.9%).
  • Competition for talent (11.5%).

Elements SEO experts are seeing as emerging aspects are:

  • Artificial intelligence and AI (11.3%).
  • Core Web Vitals (10.8%).
  • EAT & trusted sources (10.2%).
  • Mobile SEO (9.8%).
  • SERP features (8.3%).

SEO Pros Typically Deal With Limited Resources

Lack of resources was available in as the leading difficulty dealt with by SEOs in 2022.

There’s little doubt that the industry is feeling the results of budget plan cuts sustained in 2021, though another reason for the minimal resources is that lots of SEOs aren’t working with large teams.

Over 40% of respondents report working with a team of 10 or less members, while approximately 5% said they work on their own.

Including new employee may prove difficult in the next year or 2.

The State Of SEO Report goes into deeper information about the difficulties dealing with SEO professionals and what they’re stressed over next year.

Current And Continuing Growth Might Show Challenging

Several of the SEO shifts anticipated for 2023 and beyond are potential impediments to development.

Recent and continuing growth may show tough without the ability to scale as a team, and competition for talent is anticipated to be a major cause for issue over the next 2 years.

Deprecation of third-party cookies makes it difficult for SEO pros and marketers to sustain recent growth, as they’ll be expected to deliver the exact same or better results with fewer information.

Method Is A Concern For Numerous SEO Pros

SEOs noted method problems as one of their biggest obstacles over the last 12 months.

Strategy concerns might indicate that SEO experts are having a hard time to show their ROI (return on investment).

While over half of SEO professionals (58.0%) we surveyed reported a boost in the ROI for their work, many had a hard time to prove ROI, and 29% of SEO experts reported sensation ambivalent about their ROI.

In our chapter on Winning Methods And Measuring SEO Success, we go over how ROI problems are typically the result of a detach between a brand name’s target objectives and the information being tracked.

SEO Pros Expect Machine Learning And AI To Have A Huge Effect

Topping the list of most significant shifts over the next 2 years, as prepared for by SEO pros, is artificial intelligence and AI.

Furthermore, machine learning and AI were the leading reactions when SEO pros were asked to rank what they believe will be the most important emergent factors in 2023.

To understand better why machine learning and AI are at the top of everyone’s minds, we relied on our in-house professionals to get more context.

Shelley Walsh, the SEO content strategist at SEJ, doesn’t see AI and artificial intelligence having the ability to change human decision-making any time soon. Further, she doesn’t encourage relying too heavily on AI-powered tools for developing material:

“As a disruptor, I can’t yet see AI being able to replace critical choices and choices where there are numerous routes to take, and you need to choose based on proficiency. The tool is only as great as the individual driving it. At the minute, there is a flood of tools powered by GPT-3.

These are great for low-end volume material, such as item descriptions, however they expand the divide and elevate well-researched thought management quality content. As niches online ended up being filled by AI-spun material, the quality will be the only method to stick out. Ultimately, overuse will just have a damaging impact.”

To see all of the first-party survey data and find out more insights, download the State Of SEO Report.

Included Image: Paulo Bobita/Best SMM Panel